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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish Paperback - 1999
by Mary Anne Moffitt
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- Title Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
- Author Mary Anne Moffitt
- Binding Paperback
- Edition Fourth Paperback
- Pages 224
- Volumes 1
- Language ENG
- Publisher Bloomsbury Publishing PLC, Westport, Connecticut, U.S.A.
- Date 1999-01-30
- ISBN 9780275964702 / 0275964701
- Weight 0.77 lbs (0.35 kg)
- Dimensions 9.26 x 6.02 x 0.64 in (23.52 x 15.29 x 1.63 cm)
- Library of Congress subjects Mass media - Social aspects, Corporate image
- Library of Congress Catalog Number 98-33613
- Dewey Decimal Code 659
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
by Moffitt, M. A.
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
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Praeger Publishers, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780275964702
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
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Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
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New. Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign. How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue campaign. She provides basic theories, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and…
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
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