Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish by Mary Moffitt - 1999-01-30

ABC-CLIO, LLC. Used - Good. Used book that is in clean, average condition without any missing pages.

UsedVeryGood.

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Praeger Publishers, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780275964702

Praeger Publishers, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780275964702

paperback. Good. Access codes and supplements are not guaranteed with used items.

New. Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign. How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue campaign. She provides basic theories, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and… Read More

Praeger, 1999-01-29. paperback. New. 96x8x144. Brand New Book in Publishers original Sealing

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish.

Paperback / softback. New. Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns.