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The New Positioning: The Latest on the World's #1 Business Strategy Paperback - 1997 - 1st Edition
by Jack Trout; Trout Jack; Steve Rivkin (With)
Summary
Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.
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- Title The New Positioning: The Latest on the World's #1 Business Strategy
- Author Jack Trout; Trout Jack; Steve Rivkin (With)
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 173
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Education, Blacklick, Ohio, U.S.A.
- Date May 1, 1997
- ISBN 9780070653283 / 0070653283
- Weight 0.59 lbs (0.27 kg)
- Dimensions 9.18 x 5.94 x 0.52 in (23.32 x 15.09 x 1.32 cm)
- Library of Congress Catalog Number 95022196
- Dewey Decimal Code 659.1
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THE NEW POSITIONING: THE LATEST
by Jack Trout
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The New Positioning: The Latest on the Worlds #1 Business Strategy
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McGraw-Hill Professional. New edition. Paperback. Used; Good. Simply Brit welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring theres something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 01/01/1997
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The New Positioning: The Latest on the World's #1 Business Strategy
by Jack Trout, Steve Rivkin
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The New Positioning: The Latest on the World's #1 Business Strategy
by Steve Rivkin,Jack Trout
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McGraw-Hill Education, 1997-05-01. Paperback. Good. 0.6000 in x 8.9000 in x 5.8000 in. This is a used book in good condition and may show some signs of use or wear .
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The New Positioning : The Latest on the World's #1 Business Strategy
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The New Positioning : The Latest on the World's #1 Business Strategy
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The New Positioning: The Latest on the World's #1 Business Strategy
by Trout
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McGraw-Hill, USA, 1997. Edition Unstated. Hardcover. Good Condition. Text appears to have markings. Cover has wear and corner bumps. The spine is in good condition with some wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0070653283. ISBN/EAN: 9780070653283. Pictures of this item not already displayed here available upon request. Inventory No: 1561033831. . 9780070653283
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The New Positioning : The Latest on the World's #1 Business Strategy
by Jack Trout
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McGraw-Hill Companies, The, 1997. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The New Positioning : The Latest on the World's #1 Business Strategy
by Jack Trout
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McGraw-Hill Companies, The, 1997. Paperback. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The New Positioning: The Latest on the World's #1 Business Strategy
by Jack Trout; Steve Rivkin
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McGraw-Hill Education, 1997-05-01. Paperback. New. 6x0x9.
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