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The New Positioning: The Latest on the Worlds #1 Business Strategy

The New Positioning: The Latest on the Worlds #1 Business Strategy

The New Positioning: The Latest on the Worlds #1 Business Strategy
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The New Positioning: The Latest on the Worlds #1 Business Strategy

by Trout, Jack

  • Used
  • Paperback
Condition
Used; Good
ISBN 10
0070653283
ISBN 13
9780070653283
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About This Item

McGraw-Hill Professional. New edition. Paperback. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 01/01/1997

Synopsis

Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.

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Details

Bookseller
Brit Books Ltd GB (GB)
Bookseller's Inventory #
1281965
Title
The New Positioning: The Latest on the Worlds #1 Business Strategy
Author
Trout, Jack
Format/Binding
Paperback
Book Condition
Used; Good
Quantity Available
1
Edition
New edition
ISBN 10
0070653283
ISBN 13
9780070653283
Publisher
McGraw-Hill Professional
Place of Publication
Blacklick, Ohio, U.s.a.
This edition first published
May 1, 1997

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About the Seller

Brit Books Ltd

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