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G. Richard Shell andMario Moussa by G. Richard; Moussa, Mario Shell ISBN 13: 9780143114048

ISBN 10: 0143114042

Paperback; U.s.a.: Penguin Books, 2008-12; ISBN-13: 978-0143114048

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo , they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by Shell, G. Richard; Moussa, Mario

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by Shell, G. Richard; Moussa, Mario

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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

by G. Richard Shell; Mario Moussa

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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

by G. Richard Shell; Mario Moussa

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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo : Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by Shell, G. Richard; Moussa, Mario

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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