Search Results: advertising selling the consumer by mahin john lee

New.

New.

Doubleday, 1920. Hardcover. Very Good.

Paperback / softback. New.

Hardback. New.

Doubleday, page and Comapny 1919 Reprint Book. Illus. by Illustrated with Examples. B: Book: Very Good. 3: Cloth/Embossed Hardcover. S: Some Edge Wear, Normal for Age of Book. Some slight age spotting on cover. This book is a practical guide for students, laymen, or enthusiasts, covering theory, history, terminology and general information. Convenient handbook for reference and self study. Provides an in depth selection of topics and review, written in clear, everyday English for futher clarity. This is a good book to peruse, give it a try. Please send us a note if you have any questions. Thank you..

NY: Doubleday, Page for the Associated Advertising Clubs of the World. Very Good in Fair dust jacket. 1914. Hardcover. Red cloth/gilt. Presumed first. Slight corner/edge wear, front hinge starting. The DJ in mylar has losses to spine, edgewear, few tiny holes. ; 8vo 8" - 9" tall .

N.p. [New York]: Doubleday, Page & Company, 1914. Hardcover. Small 8vo. Burgundy cloth, gilt. xviii, 260pp. Illustrations. Very good. A "tight and bright" first edition of this early text on modern advertising techniques. From the library of Lloyd C. Stark (1886-1972), governor of Missouri, with his big, bold pencilled ownership signature and year (1916) on the front flyleaf. Perfect textbook for a budding politico! An interesting association copy of this uncommon title.

N.P.: Doubleday, Page / Associated Advertising Clubs of the World, 1919. 298 pp, 8vo (8" H) - maroon cloth with gold lettering on spine and front board. Inscribed on front free endpaper: "To G.W.E. Atkins with every good wish John Lee Mahin". (G.W.E. Atkins was Vice President of Western Union Telegraph Company.) Chapter headings: Advertising Can Only Appeal to Free Dollars; How Markets Benefit Both Consumer and Producer; Salesmanship is Service; How the Salesman Becomes a Producer; Advertising is Selling the Group; What the Manufacturer Owes the Consumer; What the Consumer Owes the Manufacturer; The Tools of Advertising; Advertising Mediums; Advertising Mediums (Continued); Building and Testing an Advertisement; Application of the Five Tests; Advertising and Selling Through the Ordinary Channels of Trade; How the Middleman Serves the Consumer; Retail Advertising - Preparation; Retail Advertising - Methods and Mediums; Retail Advertising - Making Good; Price Maintenance; Cooperation… Read More