Advertising: Selling the Consumer
by MAHIN, John Lee
- Used
- Hardcover
- first
- Condition
- See description
- Seller
-
Galena, Illinois, United States
Payment Methods Accepted
About This Item
N.p. [New York]: Doubleday, Page & Company, 1914. Hardcover. Small 8vo. Burgundy cloth, gilt. xviii, 260pp. Illustrations. Very good. A "tight and bright" first edition of this early text on modern advertising techniques. From the library of Lloyd C. Stark (1886-1972), governor of Missouri, with his big, bold pencilled ownership signature and year (1916) on the front flyleaf. Perfect textbook for a budding politico! An interesting association copy of this uncommon title.
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Details
- Bookseller
- Main Street Fine Books & Manuscripts, ABAA (US)
- Bookseller's Inventory #
- 3023
- Title
- Advertising: Selling the Consumer
- Author
- MAHIN, John Lee
- Format/Binding
- Hardcover
- Book Condition
- Used
- Quantity Available
- 1
- Publisher
- Doubleday, Page & Company
- Place of Publication
- N.p. [New York]
- Date Published
- 1914
- Bookseller catalogs
- Books;
Terms of Sale
Main Street Fine Books & Manuscripts, ABAA
Main Street Fine Books & Manuscripts accepts most major credit cards and PayPal. Checks are welcome. Institutions will be accommodated as their procedures require. Every effort has been made to describe each book and any defects accurately. If an item proves unsatisfactory for any reason, it may be returned within seven days. We would appreciate a courtesy call if an item is being returned. Member ABAA, ILAB, MWABA, The Manuscript Society.
About the Seller
Main Street Fine Books & Manuscripts, ABAA
Biblio member since 2005
Galena, Illinois
About Main Street Fine Books & Manuscripts, ABAA
Main Street Fine Books & Manuscripts has been serving book lovers, collectors and institutions since 1991. Our inventory of quality out-of-print books spans 50 subjects, while the extensive autograph holdings have a decidedly historical bent, reflecting personages from every field of human endeavor.
Glossary
Some terminology that may be used in this description includes:
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Gilt
- The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
- Association Copy
- An association copy is a copy of a book which has been signed and inscribed by the author for a personal friend, colleague, or...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...