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The IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition) Paperback - 2011

by J. Steven Kelly


Details

  • Title The IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)
  • Author J. Steven Kelly
  • Binding Paperback
  • Edition [ Edition: secon
  • Pages 509
  • Language ENG
  • Publisher Racom Books
  • Date 2011-08
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9781933199344

About the author

J. Steven Kelly is professor of marketing at De Paul University and codirector of the Casewriters Workshop of DMEF Direct Marketing Research Summit. Susan K. Jones is professor of marketing at Ferris State University and co-director of Casewriters Workshop of DMEF Research Summit.
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The IMC Handbook : Readings and Cases in Integrated Marketing Communications
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The IMC Handbook : Readings and Cases in Integrated Marketing Communications

by Kelly, J. Steven

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IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)
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IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)

by Jones, Susan K. [Editor]; Kelly, J. [Editor];

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IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)
Stock Photo: Cover May Be Different

IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)

by Jones, Susan K. [Editor]; Kelly, J. [Editor];

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Binding
Paperback
ISBN 10 / ISBN 13
9781933199344 / 1933199342
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The IMC Handbook Reading & Cases In Integrated Marketing Communications (2nd Edition)
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The IMC Handbook Reading & Cases In Integrated Marketing Communications (2nd Edition)

by J. Steven Kelly (Editor), Susan K. Jones (Editor)

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IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)
Stock Photo: Cover May Be Different

IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)

by Jones, Susan K. [Editor]; Kelly, J. [Editor];

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  • Paperback
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ISBN 10 / ISBN 13
9781933199344 / 1933199342
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