The Complete Idiot's Guide to Memes Paperback - 2010
by Gunders, Ph.D., John ; Brown, Damon
The ways of memes.
Memes are "viruses of the mind"-symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide(r) to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world.
áFirst book to cover all types of memes, including viral memes in the digital age
áFeatures the Most Influential Memes in History and the Ten Biggest Internet Memes
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- Title The Complete Idiot's Guide to Memes
- Author Gunders, Ph.D., John ; Brown, Damon
- Binding Paperback
- Pages 336
- Publisher Alpha
- Date 2010-10-05
- ISBN 9781615640355
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