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Knowledge Management for Process, Organizational and Marketing Innovation: Tools
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Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods Hardcover - 2010 - 1st Edition

by Emma O'Brien (Editor); Seamus Clifford (Editor); Mark Southern (Editor)


From the publisher

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

Details

  • Title Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods
  • Author Emma O'Brien (Editor); Seamus Clifford (Editor); Mark Southern (Editor)
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 308
  • Volumes 1
  • Language ENG
  • Publisher Information Science Reference
  • Date 2010-10-15
  • Features Bibliography, Index
  • ISBN 9781615208296 / 1615208291
  • Weight 2.21 lbs (1.00 kg)
  • Dimensions 11 x 8.5 x 0.75 in (27.94 x 21.59 x 1.91 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Knowledge management, New products
  • Library of Congress Catalog Number 2010024437
  • Dewey Decimal Code 658.403

Media reviews

Citations

  • Reference and Research Bk News, 04/01/2011, Page 92
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Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods
Stock Photo: Cover May Be Different

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

by Emma O'Brien

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9781615208296 / 1615208291
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Item Price
CA$346.52
CA$13.89 shipping to USA