The Tanning of America Hardback - 2011
by Stoute, Steve
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture.
"He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z
"It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.
Summary
"He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z
"It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.
Details
- Title The Tanning of America
- Author Stoute, Steve
- Binding Hardback
- Edition [ Edition: Repri
- Pages 320
- Language EN
- Publisher Gotham
- Date 2011-09-08
- ISBN 9781592404810
Media reviews
More Copies for Sale
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Stoute, Steve
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 1
- Seller
-
Seattle, Washington, United States
- Item Price
-
CA$8.39FREE shipping to USA
Show Details
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Stoute, Steve
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 4
- Seller
-
Seattle, Washington, United States
- Item Price
-
CA$8.39FREE shipping to USA
Show Details
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Stoute, Steve
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 2
- Seller
-
Seattle, Washington, United States
- Item Price
-
CA$8.39FREE shipping to USA
Show Details
The Tanning of America : How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Stoute, Steve
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
CA$12.47FREE shipping to USA
Show Details
The Tanning of America : How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Stoute, Steve
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 2
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
CA$12.47FREE shipping to USA
Show Details
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Steve Stoute
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
CA$16.58FREE shipping to USA
Show Details
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Stoute, Steve
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 1
- Seller
-
maryville, Tennessee, United States
- Item Price
-
CA$17.72CA$5.54 shipping to USA
Show Details
The Tanning of America : How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Stoute, Steve
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
CA$18.48FREE shipping to USA
Show Details
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Stoute, Steve (Author)
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 1
- Seller
-
Exeter, Devon, United Kingdom
- Item Price
-
CA$104.21CA$17.34 shipping to USA
Show Details
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Stoute, Steve
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781592404810 / 1592404812
- Quantity Available
- 1
- Seller
-
San Diego, California, United States
- Item Price
-
CA$85.83CA$7.57 shipping to USA