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Jony Ive: The Genius Behind Apple's Greatest Products
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Jony Ive: The Genius Behind Apple's Greatest Products Hardback - 2013

by Kahney, Leander


Summary

“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive

In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline.

That young designer was Jony Ive. 

Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they’ve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world’s leading technology innovator, won countless design awards, earned a place on the 2013 Time 100 list, and was even knighted for his “services to design and enterprise.”

Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his “spiritual partner” at Apple. Jony Ive reveals the true story of Apple’s real innovator-in-chief.

Leander Kahney, the bestselling author of Inside Steve’s Brain, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation.

Based on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.

From the publisher

Different and new is relativelyeasy. Doing something that sgenuinely better is very hard. Jony Ive


In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company s long decline.


That young designer was Jony Ive.
Jony Ive s collaboration with Jobs would producesome of the world s most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuablecompany, they ve overturned entire industries, builta loyal fan base, and created a globally powerfulbrand. Along the way, Jony Ive has become theworld s leading technology innovator, won countless design awards, earned a place on the 2013 Time100 list, and was even knighted for his services todesign and enterprise.


Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred toas his spiritual partner at Apple. Jony Ive revealsthe true story of Apple s real innovator-in-chief.


Leander Kahney, the bestselling author of InsideSteve s Brain, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from anEnglish art school student with dyslexia to the manwhose immense insights have altered the patternof our lives. From his early interest in industrialdesign, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation.


Based on interviews with Jony Ive s former colleagues and Kahney s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.

"

Details

  • Title Jony Ive: The Genius Behind Apple's Greatest Products
  • Author Kahney, Leander
  • Binding Hardback
  • Edition 1st
  • Pages 306
  • Language EN
  • Publisher Portfolio Hardcover, New York.
  • Date 2013-11-14
  • ISBN 9781591846178

Media reviews

“Those searching for a telling portrait of Jobs’s management style and its impact on Apple will not be left wanting.”
Publishers Weekly

“A rich, essential read for [fans] to get inside Jobs’s head and discover what makes Apple insanely great.”
USA Today

“Enjoyable, well-written, very informative, and, most important, up to date . . . a unique approach, about [Jobs], from someone as steeped in Apple’s culture and history as Kahney.”
CNet

“A detailed, concept-oriented, blow-by-blow look at Apple’s CEO and what makes him tick.”
Macworld

“A compelling sketch of the elitist, churlish visionary.”
U.S. News & World Report

About the author

Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple, including Inside Steve s Brainand Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco."
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