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OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of
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OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business Hardcover - 2008

by Lucas Conley


From the publisher

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape fueled both by the rise of cheaper, foreign brands and by so-called house-brands (the eponymous brands of Wal-Mart, Target, and the like), American companies are in a mad dash to keep up. Branding, or identity-making, has begun to replace the research and development of yore.

From the fertile crescent of branding (Cincinnati), to the laboratories of sensory specialists (musicologists and "noses"), Lucas Conley takes us on a long-overdue journey through the strange culture that is our own. As hilarious as it is frightening, Conley's investigation into the phenomenon of rampant commercialism (often backed by little substance), offers an illuminating portrait of an age of obsession.

Details

  • Title OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business
  • Author Lucas Conley
  • Binding Hardcover
  • Edition First Edition
  • Pages 230
  • Volumes 1
  • Language ENG
  • Publisher PublicAffairs, New York
  • Date 2008
  • ISBN 9781586484682 / 1586484680
  • Weight 0.82 lbs (0.37 kg)
  • Dimensions 8.54 x 5.97 x 0.89 in (21.69 x 15.16 x 2.26 cm)
  • Library of Congress Catalog Number 2008275064
  • Dewey Decimal Code 658.827

About the author

Lucas Conley is a staff writer at Fast Company. He began his career at the Atlantic Monthly. His work has also appeared in The Boston Globe and ESPN: The Magazine. He lives in New Mexico. This is his first book.
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