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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand Hardcover - 2008

by Kellie A. McElhaney

"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.


From the publisher

Includes bibliographical references and index.

Details

  • Title Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
  • Author Kellie A. McElhaney
  • Binding Hardcover
  • Edition First Edition/Fi
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Berrett-Koehler Publishers, San Francisco, CA
  • Date 2008-11
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781576754412 / 1576754413
  • Weight 0.96 lbs (0.44 kg)
  • Dimensions 9.34 x 6.54 x 0.81 in (23.72 x 16.61 x 2.06 cm)
  • Library of Congress subjects Social responsibility of business, Brand name products
  • Library of Congress Catalog Number 2008036675
  • Dewey Decimal Code 658.408

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2009, Page 116

About the author

Kellie McElhaney is the John C. Whitehead Distinguished Faculty Fellow in Corporate Responsibility and founding director of the Center for Responsible Business at the Haas School of Business, University of California, Berkeley. She developed and launched the center in January 2003. She consults to many Fortune 500 companies and was named a 2005 Faculty Pioneer for Institutional Leadership in the Aspen Institute's biennial report Beyond Grey Pinstripes.
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

by Kellie A. McElhaney

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Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand

Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand

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