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Integrated Branding: Becoming Brand-Driven Through Companywide Action
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Integrated Branding: Becoming Brand-Driven Through Companywide Action Hardcover - 1999

by Joe Lepla; Lynn Parker


First line

What is the elusive quality, "the brand"?

Details

  • Title Integrated Branding: Becoming Brand-Driven Through Companywide Action
  • Author Joe Lepla; Lynn Parker
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Praeger, Westport, Connecticut, U.S.A.
  • Date 1999-10-30
  • Features Bibliography, Dust Cover
  • ISBN 9781567202380 / 1567202381
  • Weight 1.37 lbs (0.62 kg)
  • Dimensions 9.21 x 6.14 x 0.75 in (23.39 x 15.60 x 1.91 cm)
  • Reading level 1290
  • Library of Congress subjects Branding (Marketing)
  • Library of Congress Catalog Number 99010385
  • Dewey Decimal Code 658.827

About the author

F. JOSEPH LEPLA has worked with a broad range of companies for 20 years to help develop and manage their brands./e Prior to co-founding Parker LePla, he was a corporate vice president of public relations, president of a full service marketing agency, and vice president of corporate relations for a national financial services company.

LYNN M. PARKER has more than 15 years' experience in technology marketing and brand development, and was one of the earliest practitioners of high tech public relations and product positioning./e Prior to co-founding Parker LePla, she was a creative strategies director and a public relations senior writer. She has also worked as a journalist at three West Coast newspapers.

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INTEGRATED BRANDING : BECOMING BRAND-DRIVEN THROUGH COMPANYWIDE ACTION
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Integrated Branding

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