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Marketing Research: Applied Insight Paperback -

by Dan Nunan; David Birks; Naresh Malhotra


Details

  • Title Marketing Research: Applied Insight
  • Author Dan Nunan; David Birks; Naresh Malhotra
  • Binding Paperback
  • Pages 976
  • Volumes 1
  • Language ENG
  • Publisher Pearson/Education
  • ISBN 9781292308722 / 1292308729
  • Library of Congress subjects Marketing research, Marketing research - Methodology
  • Library of Congress Catalog Number 2019049933
  • Dewey Decimal Code 658.83

About the author

Dr Daniel Nunan is Reader and Head of Department at the University of Portsmouth. Previously, he taught at Birkbeck, University of London and Henley Business School, University of Reading. Prior to his academic career, Daniel held senior roles in the financial services and technology sectors.

Professor David F. Birks is Emeritus Professor of Marketing at the University of Winchester. Previously, he served as Dean of the Faculty of Business, Law and Sport, and Director of Winchester Business School. David has also worked at the universities of Southampton, Bath and Strathclyde. He is a committee member of the Association of Survey Computing (ASC).
Dr Naresh K. Malhotra is Senior Fellow at Georgia Tech CIBER and Regents' Professor Emeritus at Scheller College of Business, Georgia Institute of Technology, USA. He has consulted for business, non-profit and government organisations across the globe, and has received numerous awards for research, teaching and service to the profession.
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Marketing Research, 6/E

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Marketing Research

Marketing Research

by Naresh Malhotra

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Marketing Research: Applied Insight, 6th Edition

by Nunan, Dan/ Birks, David F./ Malhotra, Naresh K.

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