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The Social License: How to Keep Your Organization Legitimate
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The Social License: How to Keep Your Organization Legitimate Hardcover - 2014

by John Morrison


From the publisher

Businesses and other organizations are increasingly aware that they need more than just a legal license for their activities. The concept of the 'social license' is transforming power relationships and explains how organizations can acquire or lose the legitimacy in the eyes of society that they need to be able to operate effectively.

A social license cannot be directly managed, but is the result of interactions between a number of factors - factors that John Morrison shows business can manage, but which mainstream Corporate Social Responsibility (CSR) often struggles to frame correctly.

With examples ranging from the Gulf of Mexico to the Niger Delta, Morrison shows how the social license is dynamic, and why managers must start by focusing on the rights of those directly impacted by their activities. He provides clear guidance on understanding, measuring, and integrating legitimacy into a company's strategy.

Details

  • Title The Social License: How to Keep Your Organization Legitimate
  • Author John Morrison
  • Binding Hardcover
  • Edition Hardback
  • Pages 187
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2014-08-27
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • ISBN 9781137370716 / 1137370718
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 8.6 x 5.6 x 0.9 in (21.84 x 14.22 x 2.29 cm)
  • Dewey Decimal Code 658.408

About the author

John Morrison is a leading practitioner and thinker on issues relating to the social responsibilities of government, business, and civil society. He is currently the Executive Director of the Institute for Human Rights and Business (www.ihrb.org), and has advised a number of governments, the European Union, OECD, and the United Nations on related issues. Previously, John has worked in business, civil society, and government, and lived and worked in Europe and North America. He has been a Harkness Fellow, member of a number of advisory boards, and chaired the Jury of the Dutch Government's Human Rights Award in 2013. He has written and spoken widely on human rights, international migration, and corporate responsibility.
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The Social License: How to Keep Your Organization Legitimate
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The Social License: How to Keep Your Organization Legitimate

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Hardback. New. A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
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