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Internet Marketing: Integrating Online and Offline Strategies
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Internet Marketing: Integrating Online and Offline Strategies Paperback - 2012

by Roberts, Mary Lou; Zahay, Debra


From the publisher

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Details

  • Title Internet Marketing: Integrating Online and Offline Strategies
  • Author Roberts, Mary Lou; Zahay, Debra
  • Binding Paperback
  • Edition [ Edition: third
  • Pages 484
  • Language ENG
  • Publisher South-Western College Pub
  • Date 2012-03
  • ISBN 9781133625902
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Internet Marketing
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Internet Marketing

by Mary Lou Roberts, Debra Zahay

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Internet Marketing: Integrating Online and Offline Strategies
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Internet Marketing: Integrating Online and Offline Strategies

by Zahay, Debra,Roberts, Mary Lou

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ISBN 10 / ISBN 13
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Internet Marketing: Integrating Online and Offline Strategies
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Internet Marketing: Integrating Online and Offline Strategies

by Zahay, Debra,Roberts, Mary Lou

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Internet Marketing: Integrating Online and Offline Strategies

Internet Marketing: Integrating Online and Offline Strategies

by Roberts, Mary Lou; Zahay, Debra

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by Roberts, Mary Lou; Zahay, Debra

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Internet Marketing : Integrating Online and Offline Strategies
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by Roberts, Mary Lou, Zahay, Debra

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Internet Marketing: Integrating Online and Offline Strategies

by Roberts, Mary Lou

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Paperback
ISBN 10 / ISBN 13
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