The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms Hardcover - 2015 - 1st Edition
by Craig Dempster; John Lee
From the rear cover
The Rise of the Platform Marketer is a brand new vision for marketing in the digital age. By blending the principles of customer relationship marketing (CRM) with the skills to leverage today's digital audience platforms, such as Google, Facebook, and Twitter, you can build and sustain competitive advantage. The Rise of the Platform Marketer is an essential guide to achieving addressability at scale to maximize the value of every single customer interaction.
Collecting and managing consumer data has always been important, but only now is it possible to effectively leverage data to deliver targeted, personalized experiences that engage audiences where they are. In The Rise of the Platform Marketer, you'll learn how to build the skills required to take advantage of every opportunity to reach your audience. You'll learn how to experiment, how to innovate, and how to become truly customer centric.
The goal of The Rise of the Platform Marketer is to empower readers to build the nine competencies that will maximize the value of every market segment and take full advantage of the ever-evolving tech ecosystem. It will equip you with fundamental knowledge and best practices in the key areas of identity and audience management, privacy and compliance, media and channel optimization, experience design and creation, platform utilization, measurement, and the technology stack. Armed with these skills, along with an understanding of how to incorporate them into the broader organization, marketers can create customized operating models--and indeed the individualized content--to engage the right consumer in the right place at the right time.
Written by recognized leaders in the field, with contributions from their expert colleagues at Merkle, the largest privately held marketing agency in the United States, The Rise of the Platform Marketer draws on top-level experience and examples to show what works. If you are ready to begin the change process that will lead to more agile, more forward-thinking, more effective marketing, The Rise of the Platform Marketer is the book for you.
Details
- Title The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
- Author Craig Dempster; John Lee
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 240
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2015-04-27
- Features Index
- ISBN 9781119059721 / 1119059720
- Weight 0.9 lbs (0.41 kg)
- Dimensions 9.2 x 6.3 x 0.9 in (23.37 x 16.00 x 2.29 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Marketing, Relationship marketing
- Library of Congress Catalog Number 2015001922
- Dewey Decimal Code 658.872
More Copies for Sale
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by Dempster, Craig, Lee, John
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 1
- Seller
-
Waltham, Massachusetts, United States
- Item Price
-
CA$1.38CA$4.14 shipping to USA
Show Details
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by Lee, John
- Used
- very good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 2
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
CA$1.75CA$14.97 shipping to USA
Show Details
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by Lee, John, Dempster, Craig
- Used
- very good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 1
- Seller
-
Chicago, Illinois, United States
- Item Price
-
CA$2.06CA$4.14 shipping to USA
Show Details
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by Craig Dempster, John Lee
- Used
- Hardcover
- first
- Condition
- Used - Fair Condition
- Edition
- [ Edition: first ]
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 1
- Seller
-
Blacksburg, Virginia, United States
- Item Price
-
CA$2.22CA$5.87 shipping to USA
Show Details
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-growth Digital Advertising Platforms
by Dempster, Craig & Lee, John
- Used
- Hardcover
- Condition
- Used; Good
- Edition
- 1
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 1
- Seller
-
London, Greater London, United Kingdom
- Item Price
-
CA$6.10CA$19.20 shipping to USA
Show Details
The Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by Dempster, Craig, Lee, John
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
CA$6.90FREE shipping to USA
Show Details
The Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by Dempster, Craig, Lee, John
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 1
- Seller
-
Reno, Nevada, United States
- Item Price
-
CA$6.90FREE shipping to USA
Show Details
The Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by John Lee; Craig Dempster
- Used
- very good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 4
- Seller
-
Seattle, Washington, United States
- Item Price
-
CA$9.07FREE shipping to USA
Show Details
THE RISE OF THE PLATFORM MARKETER
by Dempster, Craig/ Lee, John
- Used
- Fine
- Hardcover
- Condition
- Used - Fine
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 1
- Seller
-
Concord, California, United States
- Item Price
-
CA$25.40CA$6.90 shipping to USA
Show Details
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by Dempster, Craig; Lee, John
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119059721 / 1119059720
- Quantity Available
- 1
- Seller
-
Staten Island, New York, United States
- Item Price
-
CA$34.58CA$5.52 shipping to USA