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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Paperback - 2011

by David Meerman Scott


From the publisher

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies

Details

  • Title The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers
  • Author David Meerman Scott
  • Binding Paperback
  • Edition [ Edition: third
  • Pages 366
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Mississauga, ON, Canada
  • Date 2011-08
  • ISBN 9781118026984 / 1118026985
  • Weight 1.04 lbs (0.47 kg)
  • Dimensions 8.97 x 6.35 x 1.1 in (22.78 x 16.13 x 2.79 cm)
  • Library of Congress subjects Internet marketing, Public relations
  • Library of Congress Catalog Number 2011014480
  • Dewey Decimal Code 658.872

About the author

DAVID MEERMAN SCOTT is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. His books open people's eyes to the new realities of marketing and public relations. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by Scott, David Meerman

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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by Scott, David Meerman

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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by Scott, David Meerman

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by David Meerman Scott

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by David Meerman Scott

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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by Scott, David Meerman

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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by Scott, David Meerman

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by Scott, David Meerman

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