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Successful Marketing Strategy for High-Tech Firms
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Successful Marketing Strategy for High-Tech Firms Hardcover - 1998 - 2nd Edition

by Eric Viardot

This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.


From the publisher

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.

Details

  • Title Successful Marketing Strategy for High-Tech Firms
  • Author Eric Viardot
  • Binding Hardcover
  • Edition number 2nd
  • Edition 2
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Artech House Publishers, Norwood, MA, U.S.A.
  • Date 1998-07-31
  • ISBN 9780890068540 / 0890068542
  • Weight 1.13 lbs (0.51 kg)
  • Dimensions 9.34 x 6.26 x 0.82 in (23.72 x 15.90 x 2.08 cm)
  • Library of Congress subjects High technology - Marketing, Technological innovations - Marketing
  • Library of Congress Catalog Number 98019225
  • Dewey Decimal Code 620.006
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Successful Marketing Strategy for High-Tech Firms

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by Viardot, Eric

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Successful Marketing Strategy for High-Tech Firms

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Successful Marketing Strategy for High-Tech Firms
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by Viardot, Eric

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Successful Marketing Strategy for High-tech Firms
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Successful Marketing Strategy for High-tech Firms

by Eric Viardot

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