Race for the World: Countdown to Build a Great Global Firm Hardcover - 1999
by Lowell Bryan; Wilhelm Rall (Joint Author); Jeremy Oppenheim (Joint Author)
Contending that the rewards of building a great global firm at this moment in time are extraordinary, the authors explain how firms both large and small can drive their transition from national to global markets by pursuing and capturing entire portfolios of global opportunities.
First line
TODAY, ALMOST 20 PERCENT of world output-about $6 trillion of the $28 trillion world gross domestic product (GDP)-is produced and cosumed in global markets.
From the rear cover
This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so.
Details
- Title Race for the World: Countdown to Build a Great Global Firm
- Author Lowell Bryan; Wilhelm Rall (Joint Author); Jeremy Oppenheim (Joint Author)
- Binding Hardcover
- Edition 1st Edition
- Pages 364
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Mass
- Date 1999
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780875848464 / 087584846X
- Weight 1.5 lbs (0.68 kg)
- Dimensions 9.5 x 6.44 x 1.37 in (24.13 x 16.36 x 3.48 cm)
- Library of Congress subjects International business enterprises -, International economic integration
- Library of Congress Catalog Number 99018401
- Dewey Decimal Code 658.049
Media reviews
Citations
- Booklist, 08/01/1999, Page 2001
- Library Journal, 08/01/1999, Page 110
- Publishers Weekly, 08/09/1999, Page 334
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