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Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns Paperback - 2002
by Herschell Gordon Lewis
First line
Let's start with a quick question: "How many different media do you need to personalize, adapt to individual groups, test price, determine whether straight text generates more response than a produced message, test message lenght, be able to read results within one or two days, test incentives, differentiate messages to business from messages to consumers, and provide hundreds of demographic splits?"
Details
- Title Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns
- Author Herschell Gordon Lewis
- Binding Paperback
- Edition First Printing
- Pages 304
- Volumes 1
- Language ENG
- Publisher Amacom, New York
- Date May 2002
- ISBN 9780814471470 / 0814471471
- Weight 1.26 lbs (0.57 kg)
- Dimensions 9.18 x 7.38 x 0.95 in (23.32 x 18.75 x 2.41 cm)
- Library of Congress subjects Internet marketing, Electronic mail systems
- Library of Congress Catalog Number 2002001933
- Dewey Decimal Code 658.84
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Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns
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Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns
by Herschell Gordon Lewis
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Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns
by Herschell Gordon Lewis
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Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
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by Herschell Gordon Lewis
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