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The Father of Spin: Edward L. Bernays and the Birth of Public Relations
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The Father of Spin: Edward L. Bernays and the Birth of Public Relations Paperback - 2002

by Larry Tye; Deborah Brody (Editor)

Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Photos.


From the publisher

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Details

  • Title The Father of Spin: Edward L. Bernays and the Birth of Public Relations
  • Author Larry Tye; Deborah Brody (Editor)
  • Binding Paperback
  • Edition Reprint
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher St. Martins Press-3PL, New York
  • Date 2002-09-01
  • Illustrated Yes
  • ISBN 9780805067897 / 0805067892
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.4 x 5.4 x 0.9 in (21.34 x 13.72 x 2.29 cm)
  • Library of Congress subjects Bernays, Edward L., Public relations consultants - United States
  • Library of Congress Catalog Number 2001024223
  • Dewey Decimal Code B

Media reviews

Citations

  • New York Times, 09/15/2002, Page 28

About the author

Larry Tye was a long-time journalist for The Boston Globe, where he won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of Home Lands.

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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations

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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations

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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations

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The Father of Spin : Edward L. Bernays and the Birth of Public Relations

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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations

by Tye, Larry

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ISBN 10 / ISBN 13
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The Father of Spin

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