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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register Hardcover - 2003 - 1st Edition

by Jeffrey J. Fox


Summary

HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include:Customers Fire Employees Every DayBeware the Constellation Theory of MarketingMake A Big Splash, Instead of A Lot of Little RipplesAlways Have A President’s PipelineOwn A Market, Not A MillThe Long & Short Definitions of Marketing

From the publisher

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:

  • Make a big splash, instead of a lot of little ripples
  • Always have a pipeline to the president
  • Own a market, not a mill
  • The long and short definitions of marketing
There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

First line

Ka-ching! Ka-ching! The worldwide sound of a cash register ringing.

Details

  • Title How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
  • Author Jeffrey J. Fox
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher Hachette Books, Scranton, Pennsylvania, U.S.A.
  • Date May 21, 2003
  • Illustrated Yes
  • ISBN 9780786868247 / 0786868244
  • Weight 0.57 lbs (0.26 kg)
  • Dimensions 7.86 x 5.3 x 0.7 in (19.96 x 13.46 x 1.78 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2002038889
  • Dewey Decimal Code 380.1

About the author

JEFFREY J. FOX is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. He was also director of marketing for the wine division of Pillsbury, and held various senior marketing posts at Heublein, Inc, including Director of New Products. Fox is the winner of Sales and Marketing Management magazine's Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox has been a guest lecturer at The Harvard Business School (from which he has an MBA), The Amos Tuck School, The Conference Board, and numerous other organizations. He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Avon, CT, and lives in New Hampshire.
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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How to Become a Marketing Superstar : Unexpected Rules That Ring the Cash Register

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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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How to Become a Marketing Superstar : Unexpected Rules That Ring the Cash Register

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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

by Fox, Jeffrey J.

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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

by Fox, Jeffrey J.

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ISBN 10 / ISBN 13
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

by Fox, Jeffrey J.

  • Used
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  • Hardcover
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Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780786868247 / 0786868244
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Description:
Hachette Books, 2003. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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CA$8.43
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