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Advertising and Public Relations Research
Stock Photo: Cover May Be Different

Advertising and Public Relations Research Paperback - 2010

by JUGENHEIMER


From the publisher

This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.

Details

  • Title Advertising and Public Relations Research
  • Author JUGENHEIMER
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 327
  • Language ENG
  • Publisher Routledge
  • Date 2010-02
  • ISBN 9780765624185
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Advertising and Public Relations Research
Stock Photo: Cover May Be Different

Advertising and Public Relations Research

by Jugenheimer, Donald W

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Paperback
ISBN 10 / ISBN 13
9780765624185 / 0765624184
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Routledge, 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780765624185
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Advertising and Public Relations Research

by Jugenheimer

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INTERNATIONAL EDITION. Brand New. Brand New,Softcover,International Edition,Cover & ISBN may be different. But Contents are same as US Edition.Printed in English Language, we do not ship APO, PO Box Address.
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