Description:
M.E.Sharpe, 2009-01-15. Paperback. Good.
Stock Photo: Cover May Be Different
Building Customer-Brand Relationships Paperback - 2009
by Don E. Schultz; Beth E. Barnes; Heidi F. Schultz
Details
- Title Building Customer-Brand Relationships
- Author Don E. Schultz; Beth E. Barnes; Heidi F. Schultz
- Binding Paperback
- Edition [ Edition: Repri
- Pages 368
- Volumes 1
- Language ENG
- Publisher Routledge, US
- Date 2009-01
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780765617996 / 0765617994
- Weight 1.41 lbs (0.64 kg)
- Dimensions 9.9 x 7 x 0.8 in (25.15 x 17.78 x 2.03 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Branding (Marketing), Relationship marketing
- Library of Congress Catalog Number 2008028969
- Dewey Decimal Code 658.812
Media reviews
Citations
- Reference and Research Bk News, 08/01/2009, Page 118
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Stock Photo: Cover May Be Different
Building Customer-Brand Relationships
by Don E. Schultz; Beth E. Barnes; Hiedi F. Schultz; Marian Azzaro
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HOUSTON, Texas, United States
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Stock Photo: Cover May Be Different
Building Customer-brand Relationships
by Don E. Schultz; Beth E. Barnes; Hiedi F. Schultz; Marian Azzaro
- Used
- good
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780765617996 / 0765617994
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Murray, Kentucky, United States
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Good. Exact ISBN match. Immediate shipping. No funny business. Pics available upon request.
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Building Customer-brand Relationships
by Don E. Schultz
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- 9780765617996 / 0765617994
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Southport, Merseyside, United Kingdom
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Paperback / softback. New. Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
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Stock Photo: Cover May Be Different
Building Customer-brand Relationships
by Schultz, Don E./ Barnes, Beth E./ Schultz, Hiedi F.
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765617996 / 0765617994
- Quantity Available
- 1
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Exeter, Devon, United Kingdom
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CA$112.58CA$17.36 shipping to USA
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Description:
M E Sharpe Inc, 2009. Paperback. New. 480 pages. 9.90x6.90x0.70 inches.
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