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Evaluating Public Relations A Best Practice Guide to Public Relations Planning,
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Evaluating Public Relations A Best Practice Guide to Public Relations Planning, Research & Evaluation Paperback - 2005

by Tom Watson; Paul Noble


Summary

Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.

From the publisher

* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

First line

Ask any group of PR practitioners around the world to list the major issues facing their discipline, and it is almost certain that evaluation of PR activity will be ranked very highly, if not the number one topic.

Details

  • Title Evaluating Public Relations A Best Practice Guide to Public Relations Planning, Research & Evaluation
  • Author Tom Watson; Paul Noble
  • Binding Paperback
  • Pages 288
  • Publisher Kogan Page
  • Date May 1, 2005
  • ISBN 9780749443061
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Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research and...

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research and Evaluation

by Paul Noble; Tom Watson

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Evaluating Public Relations: A best practice guide to public relations planning, research &...
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Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation

by Paul Noble; Tom Watson

  • Used
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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780749443061 / 0749443065
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Evaluating Public Relations: A best practice guide to public relations planning, research &...
Stock Photo: Cover May Be Different

Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation

by Noble, Paul

  • Used
  • Paperback
Condition
Used:Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749443061 / 0749443065
Quantity Available
1
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Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Kogan Page, 0000-00-00. paperback. Used:Good.
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CA$56.50
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