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Persuasion: Messages, Receivers, and Contexts
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Persuasion: Messages, Receivers, and Contexts Paperback - 2006

by William Rogers


From the publisher

Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.

Details

  • Title Persuasion: Messages, Receivers, and Contexts
  • Author William Rogers
  • Binding Paperback
  • Edition [ Edition: First
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Rowman & Littlefield Publishers, Lanham
  • Date 2006-10-12
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780742536746 / 0742536742
  • Weight 1.67 lbs (0.76 kg)
  • Dimensions 9.29 x 7.47 x 0.93 in (23.60 x 18.97 x 2.36 cm)
  • Library of Congress subjects Persuasion (Rhetoric), Propaganda
  • Library of Congress Catalog Number 2006017784
  • Dewey Decimal Code 303.342

About the author

William Rogers is adjunct assistant professor in the Department of Media Studies at Queens College, CUNY, and in the Department of Speech Communication and Theatre Arts at Queensborough Community College, CUNY.
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Persuasion : Messages, Receivers, and Contexts
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Persuasion : Messages, Receivers, and Contexts

by Rogers, William

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Persuasion: Messages, Receivers, and Contexts
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Persuasion: Messages, Receivers, and Contexts

by Rogers, William

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Persuasion: Messages, Receivers, and Contexts

by William Rogers

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Paperback / softback. New. Covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. This book aims to encourage students to apply persuasion principles and theories to real-world case studies. It guides on developing skills in public speaking, debate, courtroom communication, interpersonal communication, and more.
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Persuasion: Messages, Receivers, and Contexts
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Persuasion: Messages, Receivers, and Contexts

by Rogers, William

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Paperback
ISBN 10 / ISBN 13
9780742536746 / 0742536742
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Persuasion: Messages, Receivers, and Contexts

Persuasion: Messages, Receivers, and Contexts

by William Rogers

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780742536746 / 0742536742
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Description:
Paperback / softback. New. Covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. This book aims to encourage students to apply persuasion principles and theories to real-world case studies. It guides on developing skills in public speaking, debate, courtroom communication, interpersonal communication, and more.
Item Price
CA$130.40
CA$17.33 shipping to USA
Persuasion: Messages, Receivers, and Contexts
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Persuasion: Messages, Receivers, and Contexts

by Rogers, William

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ISBN 10 / ISBN 13
9780742536746 / 0742536742
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Persuasion: Messages, Receivers, And Contexts
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Persuasion: Messages, Receivers, And Contexts

by William Rogers

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Persuasion: Messages, Receivers, and Contexts
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Persuasion: Messages, Receivers, and Contexts

by Rogers, William

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ISBN 10 / ISBN 13
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