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Creating a Winning E-Business
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Creating a Winning E-Business Paperback - 2005

by H. Albert Napier


From the publisher

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

Details

  • Title Creating a Winning E-Business
  • Author H. Albert Napier
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 464
  • Language ENG
  • Publisher Course Technology, Boston, MA
  • Date December 22, 2005
  • ISBN 9780619217426
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Creating a Winning E-Business
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Creating a Winning E-Business

by Wagner, Stuart

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Thomson, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780619217426
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Creating a Winning E-Business (2nd Edn)
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Creating a Winning E-Business (2nd Edn)

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Thomson/Course Technology, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780619217426
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Creating a Winning E-Business
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Creating a Winning E-Business

by H. Albert Napier, Stuart Wagner et Ollie Rivers

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Creating a Winning E-Business

Creating a Winning E-Business

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Creating a Winning E-Business
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Creating a Winning E-Business

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Creating a Winning E-Business, 2nd
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Creating a Winning E-Business, 2nd

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Course Technology, Boston, MA, 2006. 2nd Edition. Softcover. As New. Book is New, In Excellent condition. Multiple copies available this title. Quantity Available: 4. ISBN: 0619217421. ISBN/EAN: 9780619217426. Pictures of this item not already displayed here available upon request. Inventory No: 1560782586. . 9780619217426
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Creating a Winning E-Business
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Creating a Winning E-Business

by H. Albert Napier, Ollie N. Rivers, Stuart Wagner

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Creating a Winning E-Business
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Creating a Winning E-Business

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Creating a Winning E-Business, Second Edition
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Creating a Winning E-Business, Second Edition

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Creating a Winning E-Business

Creating a Winning E-Business

by H. Albert Napier

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