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Electronic Commerce: B2c Strategies and Models
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Electronic Commerce: B2c Strategies and Models Hardcover - 2002 - 1st Edition

by Steve Elliott (Editor)


First line

This book focuses on business strategies and models in business-to-consumer (B2C) Internet electronic commerce.

From the rear cover

Electronic commerce has overcome the tech-wrecks of recent times and is now accepted as the future of business, yet a major barrier to its more widespread and successful implementation remains - the continuing uncertainty among organizations of how best to put e-commerce principles into practice.

Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia - the book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of B2C electronic commerce in each economy.

Demonstrating 'best practice' by examining and comparing these international examples of success, the book provides entrepreneurs and senior managers with insights that will help them plan and implement strategy for successful internet-based business innovation.

Details

  • Title Electronic Commerce: B2c Strategies and Models
  • Author Steve Elliott (Editor)
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2002-03-15
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780471487050 / 0471487058
  • Weight 1.43 lbs (0.65 kg)
  • Dimensions 9.12 x 6.36 x 1.01 in (23.16 x 16.15 x 2.57 cm)
  • Library of Congress subjects Electronic commerce
  • Library of Congress Catalog Number 2002277709
  • Dewey Decimal Code 658.84

About the author

STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS.

Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry.

Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.
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Electronic Commerce: B2c Strategies and Models (John Wiley Series in Information Systems)
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Electronic Commerce: B2c Strategies and Models (John Wiley Series in Information Systems)

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Electronic Commerce: B2c Strategies and Models
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Electronic Commerce: B2c Strategies and Models

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Electronic Commerce: B2C Strategies and Models
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Electronic Commerce: B2C Strategies and Models

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Electronic Commerce: B2C Strategies and Models

Electronic Commerce: B2C Strategies and Models

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Electronic Commerce: B2C Strategies and Models

Electronic Commerce: B2C Strategies and Models

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Electronic Commerce  B2C Strategies and Models
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Electronic Commerce
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Electronic Commerce

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