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100 Things Every Designer Needs to Know About People (Voices That Matter)
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100 Things Every Designer Needs to Know About People (Voices That Matter) Paperback - 2011 - 1st Edition

by Weinschenk, Susan


From the publisher

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone's social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Details

  • Title 100 Things Every Designer Needs to Know About People (Voices That Matter)
  • Author Weinschenk, Susan
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 242
  • Language ENG
  • Publisher New Riders, U.S.A
  • Date 2011-04
  • ISBN 9780321767530

About the author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
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100 Things Every Designer Needs to Know About People
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100 Things Every Designer Needs to Know About People

by Weinschenk, Susan, Ph.D.

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by Weinschenk, Susan, Ph.D.

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100 Things Every Designer Needs to Know About People

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