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McGraw-Hill Education. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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- Title Contemporary Advertising
- Author William F. Arens
- Binding Hardcover
- Edition 6th
- Pages 1
- Volumes 1
- Language ENG
- Publisher Irwin Professional Publishing, Chicago/ Bogota
- Date 1996-06
- ISBN 9780256182576 / 0256182574
- Library of Congress subjects Advertising
- Library of Congress Catalog Number 95033468
- Dewey Decimal Code 659.1
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Contemporary Advertising
by Arens, William F
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780256182576 / 0256182574
- Quantity Available
- 1
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Reno, Nevada, United States
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CA$10.68FREE shipping to USA
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Stock Photo: Cover May Be Different
Contemporary Advertising
by Arens, William F
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780256182576 / 0256182574
- Quantity Available
- 1
- Seller
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Mishawaka, Indiana, United States
- Item Price
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CA$12.42FREE shipping to USA
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Description:
McGraw-Hill Education. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
CA$12.42
FREE shipping to USA
Stock Photo: Cover May Be Different
Contemporary Advertising. Sixth Edition
by Arens, William F. with Jack J. Whidden
- Used
- Hardcover
- first
- Condition
- Used - Very Good+
- Edition
- 1st thus
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780256182576 / 0256182574
- Quantity Available
- 1
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Binghamton, New York, United States
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CA$13.85CA$7.27 shipping to USA
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Description:
Chicago/ Bogota: Irwin c1982-1996, 1982. 1st thus . Hardcover. Very Good+. ISBN: 0-256-18257-4. No names, etc. A few pgs have light waviness attop margins. Attractive! color repros, photos. very good+, no dj, oversized photo glossy white bds, clean text 501+ pgs
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Contemporary Advertising (Irwin Series in Marketing)-6TH EDITION
by William F. Arens; Editor-Jack J. Whidden
- Used
- as new
- Hardcover
- Condition
- New
- Edition
- Sixth
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780256182576 / 0256182574
- Quantity Available
- 1
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WESTBANK, British Columbia, Canada
- Item Price
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CA$69.17CA$27.62 shipping to USA
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A TIGHT, UNMARKED, ATTRACTIVE COPY- 6TH EDITION- " This introductory text presents advertising as it is practiced - as a business, marketing tool, as a creative process, and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzzwords in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing."
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