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Who's Afraid of Big Blue? How Companies Are Challenging IBM--And Winning
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Who's Afraid of Big Blue? How Companies Are Challenging IBM--And Winning Hardcover - 1988

by Regis McKenna


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  • Title Who's Afraid of Big Blue? How Companies Are Challenging IBM--And Winning
  • Author Regis McKenna
  • Binding Hardcover
  • Edition First Edition
  • Pages 222
  • Volumes 1
  • Language ENG
  • Publisher Basic Books, Reading, MA, U.S.A.
  • Date December 1988
  • ISBN 9780201155747 / 0201155745
  • Weight 1.13 lbs (0.51 kg)
  • Dimensions 9.54 x 6.7 x 0.82 in (24.23 x 17.02 x 2.08 cm)
  • Library of Congress subjects Competition - United States, Computer industry - United States
  • Dewey Decimal Code 338.761
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WHO'S AFRAID OF BIG BLUE? How Companies Are Challenging IBM - and Winning
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WHO'S AFRAID OF BIG BLUE? How Companies Are Challenging IBM - and Winning

by McKenna, Regis

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  • Hardcover
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Reading, Massachusetts: Addison-Wesley Publishing Company, 1988. [vi], 218pp. First Printing stated. Hard Cover. Very Good+/Very Good+. 8vo - over 7¾" - 9¾" tall.
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Who's Afraid of Big Blue? : How Companies Are Challenging IBM - and Winning
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Who's Afraid of Big Blue? : How Companies Are Challenging IBM - and Winning

by McKenna, Regis

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ISBN 10 / ISBN 13
9780201155747 / 0201155745
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Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning
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Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning

by Regis Mckenna

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Who's Afraid of Big Blue? How Companies Are Challenging IBM--And Winning
Stock Photo: Cover May Be Different

Who's Afraid of Big Blue? How Companies Are Challenging IBM--And Winning

by McKenna, Regis

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Hardcover
ISBN 10 / ISBN 13
9780201155747 / 0201155745
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Basic Books, 1988. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Who's Afraid of Big Blue? : How Companies Are Challenging IBM - and Winning
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Who's Afraid of Big Blue? : How Companies Are Challenging IBM - and Winning

by McKenna, Regis

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Used - Good
ISBN 10 / ISBN 13
9780201155747 / 0201155745
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Who's Afraid of Big Blue? : How Companies Are Challenging IBM - and Winning
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Who's Afraid of Big Blue? : How Companies Are Challenging IBM - and Winning

by McKenna, Regis

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ISBN 10 / ISBN 13
9780201155747 / 0201155745
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WHO'S AFRAID OF BIG BLUE?  How Companies Are Challenging I B M-And Winning

WHO'S AFRAID OF BIG BLUE? How Companies Are Challenging I B M-And Winning

by McKenna, Regis

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ISBN 10 / ISBN 13
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Reading, MA: Addison Wesley. 1988. First Edition. Hardcover. 0201155745 . Very Good in Very Good dust jacket; Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets. ; 218 pages .
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Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning
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Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning

by Regis McKenna

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  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9780201155747 / 0201155745
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Who's Afraid Of Big Blue? How Companies Are Challenging IBM--and Winning
Stock Photo: Cover May Be Different

Who's Afraid Of Big Blue? How Companies Are Challenging IBM--and Winning

by Regis Mckenna

  • Used
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780201155747 / 0201155745
Quantity Available
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Basic Books, January 1988. Hardcover. Used - Very Good/Very Good. Basic Books, 1988, Hardcover, Very Good Condition, Very Good Dust Jacket. A book with minimal wear, with no tears present. All covers and pages are present and intact with no marks, except for previous owners name.
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Who's Afraid of Big Blue? : How Companies Are Challenging IBM - & Winning
Stock Photo: Cover May Be Different

Who's Afraid of Big Blue? : How Companies Are Challenging IBM - & Winning

by McKenna, Regis

  • Used
  • near fine
  • Hardcover
  • first
Condition
Used - Near Fine
Edition
First Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780201155747 / 0201155745
Quantity Available
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Reading, MA: Addison-Wesley Longman, Incorporated, (1988).. Previous owner's name in ink, Near Fine in Near Fine Dust Jacket. . Near Fine. Hardcover. First Edition. 1988.
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