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Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line Hardcover - 2004
by Kevin T. Jackson
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.
Summary
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
First line
A basic mind change is occurring in business.
Details
- Title Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
- Author Kevin T. Jackson
- Binding Hardcover
- Edition First Printing
- Pages 227
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, NY
- Date 2004-04-08
- Illustrated Yes
- ISBN 9780195161380 / 0195161386
- Weight 1.22 lbs (0.55 kg)
- Dimensions 9.46 x 6.16 x 0.96 in (24.03 x 15.65 x 2.44 cm)
- Reading level 1280
- Library of Congress subjects Honesty, Reliability
- Library of Congress Catalog Number 2003025581
- Dewey Decimal Code 658.408
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Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
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