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Naked Consumer: How Our Private Lives Become Public Commodities Paperback - 1994
by Erik Larson
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
Details
- Title Naked Consumer: How Our Private Lives Become Public Commodities
- Author Erik Larson
- Binding Paperback
- Edition Reprint edition
- Pages 288
- Volumes 1
- Language ENG
- Publisher Penguin Books, NY USA
- Date February 1, 1994
- Features Bibliography, Index
- ISBN 9780140233032 / 0140233032
- Weight 0.5 lbs (0.23 kg)
- Dimensions 7.7 x 5.1 x 0.7 in (19.56 x 12.95 x 1.78 cm)
- Library of Congress subjects Consumption (Economics), Marketing research
- Dewey Decimal Code 658.834
Media reviews
Citations
- Publishers Weekly, 11/22/1993, Page 0
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