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Contemporary Advertising [With Student Survey]
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Contemporary Advertising [With Student Survey] Hardcover - 2005 - 10th Edition

by William F. Arens


From the publisher

Presenting advertising from the creative stand-point, this text draws on the authors own industry experience to illustrate the examples. It also addresses the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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  • Title Contemporary Advertising [With Student Survey]
  • Author William F. Arens
  • Binding Hardcover
  • Edition number 10th
  • Edition 10
  • Pages 736
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, Boston, MA
  • Date April 25, 2005
  • Illustrated Yes
  • ISBN 9780072964721 / 0072964723
  • Weight 4.02 lbs (1.82 kg)
  • Dimensions 11.18 x 8.68 x 1.23 in (28.40 x 22.05 x 3.12 cm)
  • Library of Congress subjects Advertising
  • Library of Congress Catalog Number 2005041457
  • Dewey Decimal Code 659.1
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Contemporary Advertising
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Contemporary Advertising

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Contemporary Advertising, 10th
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Contemporary Advertising, 10th

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Contemporary Advertising, 10th
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Contemporary Advertising, 10th

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Contemporary Advertising, 10th

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Contemporary Advertising, 10th
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Contemporary Advertising, 10th

by Arens, W

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ISBN 10 / ISBN 13
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