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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand Paperback - 2002 - 1st Edition
by David D'Alessandro
First line
James Carville, Bill Clinton's brilliant political strategist in the watershed election of 1992, famously kept the campaign on track by scratching three little words on a dry-erase board near his desk: "The economy, stupid."
Details
- Title Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand
- Author David D'Alessandro
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 240
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, NY
- Date August 23, 2002
- ISBN 9780071398503 / 0071398503
- Weight 0.63 lbs (0.29 kg)
- Dimensions 9 x 6 x 0.51 in (22.86 x 15.24 x 1.30 cm)
- Library of Congress Catalog Number 2001268628
- Dewey Decimal Code 658.8
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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand
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UsedVeryGood. All orders ship by next business day! This is a used paperback book. Has wear on cover and/or pages. Book has no markings on pages. Has a personalized note/signature just inside the cover. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand (MARKETING/SALES/ADV & PROMO)
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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand
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McGraw Hill, 2002-09-13. Paperback. Good. 5x0x9.
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Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand
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Brand Warfare : 10 Rules for Building the Killer Brand
by D'Alessandro, David F. with Michele Owens
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NY: McGraw-Hill, 2001. 1st Edition. Soft cover. Very Good. 1st Printing First edition per complete number line including number one. Soft cover in very good condition with wraps bright, clean & incraed. Interior text block clean and tight; no writings; no markings noted. Light smudges on exterior bottom text block. * From the rear cover, ""In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.""
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Brand Warfare: 10 Rules for Building the Killer Brand
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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand
by David D'Alessandro
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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand
by D'Alessandro, David
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