The Change Function
by Coburn, Pip
The ultimate guide to predicting winners and losers in high technologyPip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anais Nin to Yoda, Einstein to Gandhi. But along with the quirky writing, he consistently delivered sharp insights into technology trends and helped investors pick stocks with long-term potential.After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies become huge hits (iPods, DVD players, Netflix), but others never reach more than a tiny audience (Segways, video phones, tablet PCs). He says that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new.In other words, technology demands a change in habits, and that's the leading cause of failure for countless cool inventions. Too many tech companies believe in "build it and they will come"— build something better and people will beat a path to your door. But, as Coburn shows, most potential users are afraid of new technologies, and they need a really great reason to change.The Change Function is an irreverent look at how this pattern plays out in countless sectors, from computers to cell phones to digital TV recorders. It will be an invaluable book for people who create and invest in new technologies.
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THE CHANGE FUNCTION: WHY SOME TECHNOLOGIES TAKE OFF AND OTHERS CRASH AND BURN
by Coburn, Pip
- Condition
- Used - Very Good -
- Jacket Condition
- Very Good -
- Edition
- First Edition
- Published
- 2006
- Binding
- Hardcover
- ISBN
- 9781591841326
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Seneca, Pennsylvania, USA
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New York: Portfolio, 2006. (2006), 220pp, light shelfwear to cover, one pg w/ turned corner, slight edgewear to dj, contents clean.. First Edition. Hard Cover. Very Good -/Very Good -. Item Price
CA$12.53
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
by Coburn, Pip
- Condition
- Used: Good
- Edition
- First Edition
- Published
- 2006-06-22
- Binding
- Hardcover
- ISBN
- 9781591841326
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HOUSTON, Texas, USA
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Brand: Portfolio Hardcover, 2006-06-22. First Edition. hardcover. Used: Good. Item Price
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The Change Function : Why Some Technologies Take off and Others Crash and Burn
by Pip Coburn
- Condition
- Used - Very Good
- Published
- 2006
- Binding
- Hardcover
- ISBN
- 9781591841326
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Seattle, Washington, USA
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Penguin Publishing Group, 2006. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
CA$21.80
The Change Function : Why Some Technologies Take off and Others Crash and Burn
by Pip Coburn
- Condition
- Used - Good
- Published
- 2006
- Binding
- Hardcover
- ISBN
- 9781591841326
- Quantity Available
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Seattle, Washington, USA
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CA$21.80
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Penguin Publishing Group, 2006. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
CA$21.80
The Change Function Why Some Technologies Take off and Others Crash and Burn
by Coburn, Pip
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- Used - Fine
- Published
- 2006
- Binding
- Hardcover
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Cotuit, Massachusetts, USA
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Portfolio Hardcover. Fine. 2006. Hardcover. INSCRIBED by author. Very good copy in very good dj.; 9.0 X 6.0 X 1.0 inches; 240 pages . Item Price
CA$17.40
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
by Coburn, Pip
- Condition
- Used - Very Good
- Published
- 2006
- Binding
- Hardcover
- ISBN
- 9781591841326
- Quantity Available
- 1
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Seattle, Washington, USA
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CA$21.80
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Portfolio, 2006. Hardcover. Very Good. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
CA$21.80
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
by Coburn, Pip
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GORING BY SEA, West Sussex, GBR
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
by Coburn, Pip
- Condition
- Used:Good
- Edition
- First Edition
- Published
- 2006-06-22
- Binding
- Hardcover
- ISBN
- 9781591841326
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HOUSTON, Texas, USA
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Brand: Portfolio Hardcover, 2006-06-22. First Edition. hardcover. Used:Good. Item Price
CA$28.19
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
by Coburn, Pip
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN
- 9781591841326
- Quantity Available
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Newport Coast, California, USA
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CA$66.27
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. Item Price
CA$66.27