Search Results: we are like that only by bijapurkar rama

Penguin Portfoilo, 2007. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Paperback. Very Good.

Penguin Portfoilo, 2007. Hardcover. Good.

Paperback. Like New.

Penguin Portfolio. Paperback. NEW. Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'

Portfolio, 2009. Kindle Edition. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Penguin Books. Paperback. New. BRAND NEW, Well Packed, Usually ships in 1-2 business days, Buy with confidence Excellent Quality, Service 100% Customer satisfaction guaranteed!

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Penguin Portfoilo, 2007. paperback. Ships same or next business day . 8x5x1.