Description:
S F T Publishing, 1990. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Automotive Service Marketing ISBN 13: 9780929574011
ISBN 10: 092957401X
Paperback; Bay Shore, N.y.: Sft Pub, 01/07/19; ISBN-13: 978-0929574011
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Automotive Service Marketing : The Complete Guide to Guerrilla Marketing Your Business and Wrenching Customers Away from Your Competitors
by Mark Handley; Sal Fariello
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Seattle, Washington, United States
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Automotive Service Marketing
by Handley
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- Used - Good
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- 9780929574011 / 092957401X
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HOUSTON, Texas, United States
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Sft Pub, 1990-07. Paperback. Good.
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Automotive Service Marketing: The Complete Guide to Guerilla Merketing Your Business and Wrenching Customers Away from Your Competitors
by Handley, Mark & Fariello, Sal
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Hygiene, Colorado, United States
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CA$519.91CA$20.71 shipping to USA
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Bay Shore, N.Y.: SFT Publishing, 1990. Comprehensive text presents detailed marketing strategies, concepts, techniques, and applications for the automotive service industry. Topics covered include: marketing plans; basic and advanced service marketing techniques; sales techniques; determining the size of a market; new car dealers; independent shops; guerilla marketing and positioning; advertising your service business; publicity and public relations; repair shops; keeping the customers you already have; defeating your competition; etc. 405 pgs. . First Edition. Soft Cover. As New. 4to - over 9¾" - 12" tall.
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