Advertising Media Planning: A Brand Management Approach by LARRY; SHEEHAN, KIM; JUGENHEIMER, DONALD W. KELLEY ISBN 13: 9780765640901

Paperback. Like New.

Routledge, 2015-04-10. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.

Paperback / softback. New. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing… Read More