WHAT'S THE BIG IDEA? (That Sell!) by George Lois ISBN 13: 9780385414869

Doubleday Business, 1991. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Doubleday Business, 1991. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Doubleday Business, 1991. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Doubleday Business, 1991. Hardcover. Acceptable. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Doubleday Business, 1991-09-01. Hardcover. Good.

Knopf Doubleday Publishing Group. Used - Good. Used book that is in clean, average condition without any missing pages.

Knopf Doubleday Publishing Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Knopf Doubleday Publishing Group. Used - Like New. Used book that is in almost brand-new condition.

Doubleday Business, 9/1/1991 12:00:01 AM. hardcover. Good. 1.0000 in x 9.3000 in x 6.0000 in. This is a used book in good condition and may show some signs of use or wear .

Doubleday, 1991. 1991. Hardcover. 23,6 x 15,2 x 2,5 cm. promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans.… Read More

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Doubleday Business, 1991-09-01. Hardcover. Used:Good.

Doubleday Business, 1991-09-01. Hardcover. New. In shrink wrap.

Doubleday Business, 1991-09-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!