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Marketing Management by Kevin Lane Keller Philip T. Kotler ISBN 13: 9780133856460

ISBN 10: 0133856461

Paperback 870 pages; 15th Edition; Pearson; ISBN-13: 978-0133856460

INTERNATIONAL EDITION: For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab ™ MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

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Marketing Management
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Marketing Management

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Marketing Management
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Marketing Management

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Marketing Management
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Marketing Management

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Marketing Management
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Marketing Management

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Marketing Management (15th Edition)

by Kotler, Philip T.; Keller, Kevin Lane

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Pearson, 2015-01-09. Hardcover. Very Good. 4x8x10. ***International Edition*** Does NOT include access code if applicable. Since book is used, access code is used as well.This is the U.S. student edition as pictured unless otherwise stated.
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Marketing Management,Fifteenth edition

by Philip Kotler

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Marketing Management
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by Kotler, Philip

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Marketing Management
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Marketing Management

by Keller, Kevin,Kotler, Philip

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Marketing Management
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Marketing Management

by Keller, Kevin,Kotler, Philip

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Marketing Management

by Kotler, Philip; Keller, Kevin

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Marketing Management
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Marketing Management

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MARKETING MANAGEMENT, 15TH ED.

by KOTLER, PHILIP

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Marketing Management

by Kotler

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Marketing Management (15th Global Edition)

by Kotler, Philip T.; Keller, Kevin Lane

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Marketing Management 15th Edition Kotler Keller

Marketing Management 15th Edition Kotler Keller

by Kotler, Philip; Keller, Kevin

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Marketing Management
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Marketing Management

by Kevin Lane Keller Philip T. Kotler

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15th Edition
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Marketing Management
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Marketing Management

by Kotler, Philip; Keller, Kevin

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ISBN 10 / ISBN 13
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Marketing Management (15th Edition)
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Marketing Management (15th Edition)

by Philip T Kotler, Kevin Lane Keller

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Marketing Management
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Marketing Management

by Add Kotler, Philip

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Marketing Management
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Marketing Management

by Kotler, Philip T

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9780133856460 / 0133856461
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