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Doubleday Business, 1991. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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WHAT'S THE BIG IDEA? (That Sell!) ISBN 13: 9780385414869
ISBN 10: 0385414862
Hardcover; New York, Ny, U.s.a.: Doubleday Business, 1991-09; ISBN-13: 978-0385414869
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What's the Big Idea?
by Lois, George
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What's the Big Idea?
by Lois, George
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Doubleday Business, 1991. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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What's the Big Idea?
by Lois, George
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Seattle, Washington, United States
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Doubleday Business, 1991. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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WHAT'S THE BIG IDEA? (That Sell!)
by Lois, George
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Annandale, New Jersey, United States
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UsedGood. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!
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What's the Big Idea? : How to Win with Outrageous Ideas
by Lois, George
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Mishawaka, Indiana, United States
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Knopf Doubleday Publishing Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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What's the Big Idea? : How to Win with Outrageous Ideas
by Lois, George
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Mishawaka, Indiana, United States
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Knopf Doubleday Publishing Group. Used - Like New. Used book that is in almost brand-new condition.
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What's the Big Idea? : How to Win with Outrageous Ideas
by Lois, George
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Mishawaka, Indiana, United States
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Knopf Doubleday Publishing Group. Used - Good. Used book that is in clean, average condition without any missing pages.
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What's the Big Idea?: How to Win With Outrageous Ideas (That Sell!) (Gebundene Ausgabe) von George Lois Bill Pitts
by George Lois Bill Pitts
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Doubleday, 1991. 1991. Hardcover. 23,6 x 15,2 x 2,5 cm. promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans.…
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WHAT'S THE BIG IDEA? (That Sell!)
by Lois, George
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Newport Coast, California, United States
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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WHAT'S THE BIG IDEA? (That Sell!) Lois, George
by Lois, George
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San Diego, California, United States
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Doubleday Business, 1991-09-01. Hardcover. New. In shrink wrap.
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WHAT'S THE BIG IDEA? (That Sell!)
by Lois, George
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San Diego, California, United States
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Doubleday Business, 1991-09-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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