Description:
Westport, Connecticut, U.S.A.: Quorum Books, 1994. First edition, first printing. Hard cover. Published Westport, CT: Quorum Books, 1994, first printing. 8vo., xiii+319 pp. Inscription on front pastedown, otherwise fine.. 1st. Hard. Near Fine/No Jacket. 8vo..
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Marketing Exchange Relationships, Transactions, and Their Media ISBN 13: 9780899308098
ISBN 10: 0899308090
Hardcover; Westport, Connecticut, U.s.a.: Praeger, 1994-01; ISBN-13: 978-0899308098
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Marketing Exchange Relationships, Transactions, and Their Media
by Houston, Franklin S. (Ed.)
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Granville, New York, United States
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Stock Photo: Cover May Be Different
Marketing Exchange Relationships, Transactions, and Their Media
by Franklin S. Houston
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Uxbridge, Greater London, United Kingdom
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.
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