Description:
Routledge, 2015-04-10. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach ISBN 13: 9780765640901
ISBN 10: 0765640902
Unknown; Routledge; ISBN-13: 978-0765640901
Search Results:
You searched for:
- ISBN (13): 9780765640901
- Omit specific booksellers from results: World of Books Ltd
Results 1 - 4 of 4
Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach
by Sheehan, Kim; Kelley, Larry D
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765640901 / 0765640902
- Quantity Available
- 2
- Seller
-
Franklin Lakes, New Jersey, United States
- Item Price
-
CA$68.14CA$5.43 shipping to USA
Show Details
Item Price
CA$68.14
CA$5.43
shipping to USA
Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach
by Sheehan, Kim
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765640901 / 0765640902
- Quantity Available
- 1
- Seller
-
Newport Coast, California, United States
- Item Price
-
CA$74.61FREE shipping to USA
Show Details
Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
CA$74.61
FREE shipping to USA
Advertising Media Planning
by Kelley, Larry D. (University of Houston, USA)
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765640901 / 0765640902
- Quantity Available
- 1
- Seller
-
Uxbridge, Greater London, United Kingdom
- Item Price
-
CA$113.66CA$14.20 shipping to USA
Show Details
Description:
Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.
Item Price
CA$113.66
CA$14.20
shipping to USA
Advertising Media Planning: A Brand Management Approach
by Larry D. Kelley
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765640901 / 0765640902
- Quantity Available
- 1
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
-
CA$126.46CA$17.68 shipping to USA
Show Details
Description:
Paperback / softback. New. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing…
Read More Item Price
CA$126.46
CA$17.68
shipping to USA