5 Giants Of Advertising by Philippe Lorin ISBN 13: 9782843232497

Assouline, 2001. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Used - Like New. Used book that is in almost brand-new condition.

Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Assouline, 2001-05-15. paperback. Used: Good.

Assouline. Used - Very Good. 2001. illustrated edition. Hardcover. Some wear. Very Good.

Paperback. Very Good.

Paperback. Like New.

Assouline, 2001-05-15. paperback. Used:Good.

New York: Assouline Publishing, Inc. New in publisher's shrinkwrap. Tall trade paperback.

NY: Assouline, 2001. 1st. Softcover. Very Good/None. Softcover, 152 pages. The history of advertising is detailed here through five of the world's most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy's bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a… Read More

New York : Assouline Pub., 2001. First US Edition. Hardcover. An exceptional copy; fine in an equally fine dw, now mylar-sleeved. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new.; 140 pages; Description: 140 p. : ill. (some col.) ; 33 cm. Includes bibliographical references (p. [143]). Originally published by Editions Assouline, Paris, France, 2001. Subjects: Advertising --Biography --Advertising --United States --History. Summary: This work details history of advertising through five of the world's most influential figures in the field: Lasker, who changed the consumer habits with campaigns for Palmolive and Lucky Strike; Burnett, who gave life to characters such as the Marlboro Man and the Green Giant; Bleustein-Blanchet, the Frenchman who earned a place at the side of the US giants; Ogilvy, who brought British style to American advertising; and Bernbach, who invented a new style of advertising, inspiring creative work for clients… Read More

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Assouline, 2001-05-15. Paperback. New. New. In shrink wrap. Looks like an interesting title!