The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki ISBN 13: 9781591841159

US: Portfolio, 2004. Hardcover. Good/Good. A new product, a new service, a new company, a new division, a new organiza tion, a new anything--where there's a will, here's the way. It begins with a dream that just won't quit, the once-in-a-lifetime thunder bolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place bec omes possessed by a grand idea. But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a busines s plan, recruiting, raising capital, and branding. In fact, there are so ma ny books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go brok e before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as o ne of business's most original… Read More

Hardback. Acceptable.

New. The item is Brand New!

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Portfolio. paperback. New. New. In shrink wrap. Looks like an interesting title!