Law and Creativity in the Age of the Entertainment Franchise (Cambridge Intellectual Property and Information Law) by Kathy [Editor]; Handler, Michael [Editor]; Bowrey ISBN 13: 9781107039896

ISBN:9781107039896
Cambridge University Press, 01 January 2014
Hardback 242 PAGES
Much of the real value in the entertainment industry today lies in franchises - fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity - that create an ongoing presence in the marketplace. The entertainment franchise now shapes the global cultural landscape. However, scholars have devoted little attention to how intellectual property law has changed or is being stretched in practice to accommodate this type of creativity and form of enterprise. Covering law and practice in jurisdictions such as the UK, the EU, the USA, Australia, Spain and the Caribbean, this collection explores the 'fit' of intellectual property laws with specific franchises and tracks the way creators and entrepreneurs work around law's limitations. Case studies include mega-film franchises, fan activity, hip-hop, the management of celebrity reputation, flamenco, 'Disneyfied' theatre, film and television funding,… Read More

Cambridge University Press, 2014. First Edition. Hardcover. Like New. Firm, square and tight with sturdy hinges, just showing a few minor rubs and some mild cosmetic wear. Hence a non-text page is stamped 'damaged'. Despite such this book is in nearly new condition. Thus the contents are crisp, fresh and clean. Offered for sale at a very sensible price.

Cambridge University Press, 2014-11-28. Hardcover. Good/None. 9x6x0. Text is clean, crisp and unmarked, and binding is tight as if unread, but back cover has multiple heavy, large surface scratches. Cover corners are square. Front cover has moderate surface rubbing. Good copy for personal use. Books that sell for $9 or more ship in a box; under $9 in a bubble mailer. Expedited and international orders may ship in a flat rate envelope rather than a box due to cost constraints. All US-addressed items ship with complimentary delivery confirmation.

Cambridge University Press, 2014-11-13. Hardcover. New. 1.9985 in x 22.9825 in x 15.7880 in.

Hardback. New. Much of the value in the entertainment industry today lies in franchises - fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity - that create an ongoing marketplace presence. This book explores how artists, owners and entrepreneurs stretch IP laws to commercialise 'creativity', and the impact of these developments.

Cambridge Univ Pr, 2014. Hardcover. New. 242 pages. 9.25x6.25x0.75 inches.